What About Sloths is an organization that looks to inform the public about the critically endangered three-toed pygmy sloth. Through a multi-platform advertising campaign, we utilize public transportation spaces to talk about a problem in a positive more welcoming manner.
Unlike most endangered species campaigns that look to make the viewer feel sad for the animal, What About Sloths attempts to use humor and memorable delight to capture the viewers attention and grow a positive relationship with the animal while still delivering the hard facts. The campaign is a series of advertisements shown at the waiting areas of train stations including print and video advertisements.
Whataboutsloths.org allows sloth enthusiasts and animal lovers to learn why sloths are being endangered and how we can make it stop. The visitor can make a donation by giving a specific amount of money, or buying a shirt from the sloth shop!